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All the latest announcements and news from our company

  • 13 Topics
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13 Topics
K
katie_rayCommunity Manager
published in Company announcements
The Forrester Wave™️ Leader!

We're thrilled to announce that we’ve been named a leader in The Forrester Wave™️ : B2BRevenue Marketing Platforms, Q3 2024!We believe this recognition underscores our dedication to delivering cutting-edge solutions thatdrive significant results for our customers.We're so proud of our incredible team and partners who made this achievement possible. ❤️Curious about how Demandbase is shaping the future of revenue marketing? Drop your questions here 👇

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3 months ago
K
katie_rayCommunity Manager
asked in Company announcements
Vault Challenge

We are hosting a Vault Challenge this week!Between June 17-21, post as many new ideas for the vault as you can (Playbooks, Email Templates, Surveys, Reports, and Rules).Whoever posts the most ideas by June 21 at 7pm CT will receive a $100 gift card!Winner will be announced next week.

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5 months ago
K
katie_rayCommunity Manager
published in Company announcements
*New Feature Course: Multiple Journeys*

We are thrilled to announce the launch of our latest course, "New Feature: Multiple Journeys"!Are you ready to take your customer journey strategies to the next level? Our new course dives deep into the Multiple Journeys feature within the Account Journey Builder interface. This innovative feature allows you to seamlessly integrate diverse customer pathways into a cohesive strategy, enhancing your marketing efforts and boosting engagement. Who Should Enroll?This course is perfect for:Marketing Operations (MOPs) Demand Gen Digital Advertising ProfessionalsWhat Will You Learn?By the end of this course, you will be able to:Describe Multiple Journeys and their application. Demonstrate journey customization and management techniques. Implement best practices tailored to your organization's needs.Don't miss out on this opportunity to enhance your skills and stay ahead in the ever-evolving marketing landscape. Enroll now and start mastering the Multiple Journeys feature! Sign Up Here!

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ktremblay
5 months ago
R
rjuniNew Participant
asked in Company announcements
October 2024 Product Update

🎉We’re excited to announce the following feature updates for October! 🎉 New Features: Auto-archive ListsWe are introducing auto-archive controls within the Database section that relocates unused account, people, and opportunity lists to an archived Database page. This helps to clean up the database and reduce the active lists to the ones most relevant for customers.  The benefits of this feature include: Improves platform usability: Old and unused lists can be archived, improving overall list organization  Reduces customer confusion: Less active lists allow marketers and sellers to focus only on the lists they access most often. Improves overall list management: Allows MOPs to more easily manage lists in the database.  Increases marketing and sales efficiency: There are fewer lists to sort through to find the list you need for campaigns and prioritizationCustom Activities - Import API (Available 11/1/24)This feature allows customers to define and import any generic activity from othe

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26 days ago
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rjuniNew Participant
asked in Company announcements
September 2024 Product Update

We're excited to announce the following product features releasing in September! New Features:  View Management update - Default JourneyWith the release of multiple journeys in May, we are now supporting the ability to define a default journey within the view management section, under settings. Prior to this release, only the Global Journey was available as the default journey. With this release, Admins can select different default journeys for different views. This allows customers to make better, informed decisions on their target accounts. Customers can view and analyze data on account performance relevant to a journey funnel they care about by setting their default journey to one that is more relevant to their role or workspace. Segments UpdateWe are improving the usability and location of segments in the platform. For those unfamiliar, a segment is a group of accounts, people, opportunities, or activities that share common characteristics. Segments represent your target markets an

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2 months ago
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rjuniNew Participant
posted in Company announcements
Product Update August 2024

We're excited to announce the following product features releasing in August! New Features:  Identify and Filter on Contact Quality Score  (Available August 30)This feature enables salespeople to find decision-makers at their target accounts with confidence by providing reliable contact information through a streamlined, data-driven approach. By introducing the Contact Quality Score (CQS), a system that ranks contacts with a letter grade based on factors like data recency, source reliability, and title rank, sales teams can prioritize high-quality leads without needing to verify information across multiple tools. This ensures that sales professionals can reach out to the right people without the risk of contacting individuals who may have left the company or whose information is outdated. Site Visit IntelligenceSite Visit Intelligence provides tailored insights into website visitor behavior for specific accounts. It identifies potential contacts from site visits by unknown visitors and

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2 months ago
K
kvonderwrogeEmployee
posted in Company announcements
Product Update July 2024

We're excited to announce the following product features and updates released this month!New Features: Buying Groups for Sales (Available July 25)Buying Groups for Sales enables sellers to more effectively identify and engage the entire buying group, increasing their influence on purchasing decisions and accelerating deal cycles. Buying Groups for Sales automatically identifies likely members of each buying group for a given account, saving sellers the time and effort of manual searches. By ensuring users engage the right contacts with the right content at the right time, this feature increases sellers' influence on purchasing decisions and accelerates deal cycles. Buying Groups for MarketingBuying Groups for Marketing lets marketers engage the entire buying group by creating segmented lists or audiences based on their ideal buying groups, buying roles or personas, to use in their marketing campaigns. Marketers can target and engage the full Buying Group using ABX selectors. To use buy

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4 months ago
K
katie_rayCommunity Manager
published in Company announcements
DEMANDBASE 🤝 GONG

As a sales leader, you manage a team whose job is clear: identify potential customers, engage with them, and close sales to meet revenue targets. Yet, according to Salesforce, a whopping 72% of a sales rep’s time is spent on non-selling tasks like lead prioritization, research, and admin work. Additionally, 66% of sales reps say they’re overwhelmed by the number of tools they use daily (an average of 10+).There’s a better way. Demandbase’s new partnership with Gong aims to cut down these non-sales activities, ensuring your team operates efficiently on a single platform.  Gong is the leading revenue intelligence platform that uses AI to analyze sales interactions, providing insights to improve sales performance.Gong boasts over 4,000 customers, including Demandbase, and is known for its powerful partnerships and integrations. As of today, Demandbase has joined that elite group.If you are a Demandbase and a Gong customer, this article is for you.Why Demandbase + Gong makes sense for youI

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4 months ago
K
katie_rayCommunity Manager
published in Company announcements
Product Update June 2024

We're excited to announce the following product features and updates released this month! New Features:  1. Export API The Export API allows bulk, asynchronous, programmatic export of data rows from Demandbase. Customers can export data on accounts, people, opportunities and activities. With Export API, the following use cases are now available: Support for disconnected customers to export data from their Demandbase tenants to the data store of their choice in a scalable fashion. Custom Data Analysis/Visualization: Allows customers/partners to export data at scale to run bespoke data analysis or build visualizations and reports. Abstracting Multiple CRMs/data sources: Data Export API allows the data to be exported to an intermediary data warehouse/platform.  2. Import API The Import API allows bulk, asynchronous, programmatic import of new data rows into Demandbase or updates to the fields and values for a given row. Customers can import data on accounts, people, and opportunities. Wit

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4 months ago
K
katie_rayCommunity Manager
posted in Company announcements
Best Practice Competition!

I want everyone to share their BEST practices, but let’s make it a COMPETITION!The challenge is simple: post your best practices on Community under "Show & Tell" and receive points as detailed below:Prizes: The top 3 users will win dinner on us. In addition, all participants will be entered into a raffle for Demandbase swag.So how does it work?You will get the following points for each action:50 points for creating a post with a substantive best practice30 points for replying to an existing post with additional best practices5 points for every “like” you receive on your best practice post 50 points for attending the weekly webinar and posting related best practicesBonus points for especially thought-provoking or original posts, so bring it on! Let's get started!

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5 months ago
K
katie_rayCommunity Manager
published in Company announcements
How to identify the personas most engaged in closed/won opps in the past 3 months

We all know that figuring out who is engaging most with your org is KEY to a successful ABX strategy. Identifying the personas most engaged in Closed/Won Opportunities in the last 3 Months can help guide/influence how to think about your buying committee. This also can help guide what known people to layer into Ad campaigns.  Here’s an easy example below to better refine your ICP and what type of persona is engaging in what type of activity: How to build:Step 1: Pull an account list of all closed/won opps in the past 3 months  Step 2: pull a list of all the engaged people at those accounts where a title exists  Step 3: From there, I recommend looking at various reporting to better understand the breakout of their engagement (one example in the screenshot below)  

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5 months ago
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rjuniNew Participant
posted in Company announcements
May 2024 Product Update

🎉We’re thrilled to announce the following features will be released today as part of the May 2024 release!🎉 Multiple JourneysMultiple Journeys will let admins define custom journeys for how their organization goes to market, whether that be by product line or business. Having multiple journeys allows customers to track target accounts in different buying journeys, and partner with sales to move them forward. Customers can better segment and target their prospects by creating account lists using the product or business unit specific journey stages for more accurate targeting.Important: The number of journey funnels depends on your ABX package edition:Professional: 1 journey funnel Enterprise: 3 journey funnels Elite: 5 journey funnelsYou can purchase additional journey funnels but no more than five journey funnels can be created per tenant. If you’re unsure about your package edition, contact your CSM for more information. CSV for PeopleThis release now gives users the ability to impo

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5 months ago
K
katie_rayCommunity Manager
published in Company announcements
February 2024 Product Update

New Features:Prescriptive Sales Dashboards (Available February 23) We’re excited to announce the release of Prescriptive Sales Dashboards for sellers! These new dashboards provide a unified and prioritized view of a seller’s territory or account list where sellers spend most of their time (i.e. CRM, Outreach, web app). Historically, sellers had difficulty knowing where to focus their outreach efforts on a daily and weekly basis. These dashboards use data from Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events to prioritize the accounts individual sales reps should target on any given day.This feature provides the following benefits to sellers:Increased efficiency: Provides sales reps with a prioritized list of accounts and people to reach out to based on behaviors and activities they are showing.  Helps align sales and marketing: Brings together first and third-party data and provides transparency around why certain accounts should be prioritized to ensu

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7 months ago

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