We're excited to announce the following product features releasing in September!
New Features:
View Management update - Default Journey
With the release of multiple journeys in May, we are now supporting the ability to define a default journey within the view management section, under settings. Prior to this release, only the Global Journey was available as the default journey. With this release, Admins can select different default journeys for different views. This allows customers to make better, informed decisions on their target accounts. Customers can view and analyze data on account performance relevant to a journey funnel they care about by setting their default journey to one that is more relevant to their role or workspace.
Segments Update
We are improving the usability and location of segments in the platform. For those unfamiliar, a segment is a group of accounts, people, opportunities, or activities that share common characteristics. Segments represent your target markets and are essential for tailoring your products or services.
With this update, we are introducing a self-service wizard to help better explain how to set up segments in the platform. With this change segments will move into the database section and out of settings to make it easier to find and to consolidate all database assets on one page.
Segments are only visible and available for Admins in the platform.
Ad Plans Summary Page
Customers can now view and manage all of their Ad Plans in one place. The Ad Plans Summary page gives customers improved visibility into advertising budgets, allowing them to quickly understand what budget has been spent, what budget is remaining, and which campaigns are running under a specific Ad Plan.
Product Changes:
Improved Platform Infrastructure
We’ve upgraded the Demandbase One platform infrastructure to perform better for customers, especially for longer-running queries. No product functionality has been changed.
AI Powered Intent Keyword Suggestions
We’ve drastically improved the return rate and quality of intent keyword suggestion tools (Suggest from List, Suggest from URL) by using AI. Demandbase searches across our keyword vocabulary for relevant keywords to the existing keywords in the keyword set or related to the URLs provided which are crawled in real time.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Please reach out to the Product Marketing team with any questions!