We're excited to announce the following product features and updates released this month!
New Features:
Buying Groups for Sales (Available July 25)
Buying Groups for Sales enables sellers to more effectively identify and engage the entire buying group, increasing their influence on purchasing decisions and accelerating deal cycles.
Buying Groups for Sales automatically identifies likely members of each buying group for a given account, saving sellers the time and effort of manual searches. By ensuring users engage the right contacts with the right content at the right time, this feature increases sellers' influence on purchasing decisions and accelerates deal cycles.
Buying Groups for Marketing
Buying Groups for Marketing lets marketers engage the entire buying group by creating segmented lists or audiences based on their ideal buying groups, buying roles or personas, to use in their marketing campaigns.
Marketers can target and engage the full Buying Group using ABX selectors. To use buying group data, you will leverage the Relationship fields within Selectors similarly to how other cross-object relationships in Demandbase work, like "Accounts with Opportunities" or "People with Opportunity Contact Roles". The new relationship fields will allow you to select any object with Buying Groups or any object with Buying Group members. Objects are defined as accounts, people, opportunities and activities.
Import API for Standard Activities (Available July 29)
Standard activities are now available to be imported through Demandbase Import API into Demandbase. Customers will be able to import the following types of activities manually or programmatically:
- Emails
- Calls
- Tasks
- Meetings
This extends the use cases for disconnected customers as well as customers who want to connect supplementary data or combine data from different sources.
Import CSV for Standard Activities (Available July 29)
Standard activities are now available to be imported through CSV into Demandbase. Customers will be able to import the following types of activities manually or programmatically:
- Emails
- Calls
- Tasks
- Meetings
This extends the use cases for disconnected customers as well as customers who want to connect supplementary data or combine data from different sources.
Product Changes:
New Data Types Available with Export API (Available July 29)
We’ve added support for additional data types to be available through the Demandbase Export API. Customers will be able to export the following additional data:
- Account Lists
- Ad Campaign performance (lifetime and rollups)
- Ad Campaign Creative performance (lifetime and rollups)
Please reach out to the Product Marketing team with any questions!